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Family Directed – HomeHero wins CareTech Pitch sponsored by Louisville Healthcare CEO Council

By October 7, 2019 March 27th, 2020 No Comments

CareTech LouisvilleLOUISVILLE, Ky. — Family Directed, an early stage innovator in home care, won the first annual CareTech Pitch sponsored by the Louisville Healthcare CEO Council (LHCC).

The Family Directed platform makes it simple to find, hire, and manage in-home caregivers. Proprietary mobile applications, complete with scheduling tools and real-time activity notifications, take the stress out of coordinating care.  “We are focused on creating a more person centric and economically sustainable system of home care,” said Kiel Dowlin, Family Directed President. “Families pay less, caregivers earn more, and loved ones receive the care they deserve.”

Family Directed was chosen from over 200 startups by angel investors, experts in the caregiver space, health care industry leaders, and members of LHCC.

“My experience with the CareTech pitch confirmed my assumptions about Louisville as a hub of aging innovation and affirmed my decision to relocate from New York to Louisville to build our company,” said Dowlin.  “Everyone in the community is focused on driving collaboration and innovation throughout the state of Kentucky. The connections I made through CareTech will help our business be more successful not only on a local level, but also on a national level.”

About Family Directed

Family Directed makes it easy for families to manage home care needs for loved ones with our efficient and transparent technology solutions.  Our community makes it simple to find, hire and manage caregivers. Our mobile applications take the stress out of coordinating care with scheduling tools and real-time activity and location-based notifications. Families pay less, caregivers earn more, and loved ones receive the care they deserve.