Family Directed revamps HomeHero tech to launch platform

By June 12, 2019 March 27th, 2020 No Comments


Family Directed revamps HomeHero tech to launch new platform


Family Directed a provider of Family Engagement Home Care technology, announces the acquisition of substantially all the assets of HomeHero, Inc.

“HomeHero was an original market entrant back in 2014 and developed market leading technology. Regulatory changes and market dynamics led HomeHero to wind down operations in late 2016,” said Kiel Dowlin, President of Family Directed. “However, as the market continued to evolve, we saw an opportunity to acquire and relaunch parts of the core underlying technology and build toward a future that will empower families to secure high quality in-home care.”

Since the acquisition, the Family Directed team has been integrating the assets into the new company’s underlying technology platform. These solutions will be available direct to consumer under the Family Directed brand. In addition, the company is continuing to develop it’s enterprise technology solution that will relaunch later this year under the HomeHero brand.

“Regardless of what kind of home care an individual chooses – direct hire or agency based – consumers and payor entities are beginning to demand transparency. Through real-time activity and location-based notifications, our technology gives consumers the ability to know who is coming to their home, when they are on their way, when they have started a shift and when they have ended one, this provides insight and peace of mind not currently available in home care.”

About Family Directed

Family Directed makes it easy for families to manage home care needs for loved ones with our efficient and transparent technology solutions. Our community makes it simple to find, hire and manage caregivers. Our mobile applications take the stress out of coordinating care with scheduling tools and real-time activity and location-based notifications. Families pay less, caregivers earn more, and loved ones receive the care they deserve. Family Directed is headquartered in Louisville, KY.